FUEL 48 | Amplify Influence

 

You are only as effective as a leader when you have the power to influence your people. If you are unable to spark an idea even in the minds of those who oppose you, no influence happens. Our guest in this episode has the science to back this. Combining research and applying neuroscience to solve some of the toughest challenges in leadership, sales, and change, René Rodriguez offers a unique perspective that you surely don’t want to miss. He joins Chris Swartz to tell us all about it with his bestselling book, Amplify Your Influence. Learn about some of the principles and philosophies that help you become a leader that can influence and create a significant impact. Plus, find out why milestones are meaningless compared to the journey it takes to get there.

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René Rodriguez – Amplify Your Influence

We are here with our guest, René Rodriguez. René is considered by many as the leading authority on leadership and influence. René is a bestselling author, keynote speaker, leadership advisor, and transformational speaker coach. For many years, René has been researching and applying neuroscience to solve some of the toughest challenges in leadership, sales, and change. René, how are you?

I’m good. Thanks for having me on here, Chris. I appreciate it.

Thank you so much for taking the time. One of the things I want to do before we dive into this. We were connected through a mutual friend. René and I haven’t had a chance to unpack anything, but I thought something was powerful. I wanted to share this. Our mutual friend, Ginger Bell, who connected us, shared this with me.

She said, “The first time I met René, we were both speaking at a conference. What was supposed to be a 30-minute chat ended up 4 hours. I walked away with a different outlook on life. Every time I get a chance to sit down with them, I do because René will change your life.” That right there speaks to speaks volumes about what you do. It had me so pumped for this interview, René. Welcome to the show.

I appreciate it. The feeling is mutual with Ginger. Thank you.

René, as you know and as we talked about a little bit before here, the show is to help explore the foundations under extraordinary lives. Through everything that you do, you’re living an extraordinary life. I’ve seen you on stage. Jen sent me all the content you put out there. I’ve seen you in front of some big audiences. I know you are doing some big things. I want to unpack that and talk about René and his journey to becoming a bestselling author, speaker, and influencer. I want to unpack that, so let’s dive in here.

Which part do you want to start?

 

You're only alive on the journey. You have to understand and love the journey. Click To Tweet

 

You and I connected a little bit briefly before we had our session here. We talked many moons ago about my journey in the mortgage business and where I connected with your content in 2007 and 2008. You were at a different stage, which was more in the mortgage and other areas. As you transitioned to where you are now, we can talk a little bit about that transition and go even further back to talk about some influencers in your life and journey.

You were actually there. It was 2007. I was not in mortgage until then. I first got involved in the mortgage industry in 2002, but I always have been still the entire time in multiple different arenas and industries and all of that stuff. That’s the backdrop to the question. I say this because I want to have the conversation, but it’s important to state that I don’t feel like I’ve achieved anything. I’ve achieved things, but I don’t feel like I’m in any place. I just feel like I’m on a journey. That’s a key thing to hold on to.

When I was there when we met in 2007, I was like, “I had a big stage, and that was fantastic.” I realized that all of these milestones are oddly meaningless in the process, but what’s valuable are the things in between the milestones because that’s the only time we’re really alive. The milestone comes and goes like that, but you got to love the journey. That’s a backdrop that I want to give to this conversation. If you’re reading this, you’re on a journey as well. The thing that I always tell people is that don’t think about the place you want to get to. Use that as fuel and maybe the drive, but you better enjoy the ride because once you get “there” it’s not the same. It doesn’t deliver what we think.

Many times in our lives, we focus on the proverbial there, especially as achievers, entrepreneurs, and leaders. It’s a gift and a curse for many. You’re always trying to get them there. Sometimes, you miss everything along the way. I’ve been guilty of that. It took me a lot of coaching, self-development, and meeting great people and leaders to get me to experience the journey and the moments along the way. It makes perfect sense. I appreciate you setting the stage there.

Your brain is working to create that. If you think about it, dopamine is the one thing that we pursue consciously or unconsciously. That’s used to be known as the reward neurotransmitter. Dopamine is what you get with taking drugs. It gives it to you, like drinking, achieving a big goal, and all of the things that are there. When you look at the secretion of dopamine in the pursuit of a goal, dopamine is going way up. What’s fascinating is that once you achieve the goal, dopamine drops off almost completely.

What’s fascinating about that is that those with healthy dopamine systems are very successful because they’re rewarded for pursuing something. It’s the anticipation of a reward that secretes dopamine. Once you achieve the reward, the goal, all of a sudden, drops. There’s a statement that says, “Those that are most capable of achieving and earning the big home are also the ones that are least capable of enjoying it.” It’s because they put this effort in. The moment they get to their beach house, they’re like, “I did it.” They opened up their laptop and searched for the next one.

That has haunted me because I’ve always said, “You’re only alive in the journey. You have to understand and love the journey.” Now, science proves that if you can’t enjoy the journey, then you’re going to hate life because you’re going to do all these things in promise and hopes of something else. The people reach midlife, saying, “This extraordinary life you’re talking about is about the time between the milestones.” Can you enjoy that? The only way to do that is to have a purposeful journey.

 

FUEL 48 | Amplify Influence
Amplify Influence: All of these milestones are oddly meaningless in the process, but what’s valuable are the things in between the milestones because that’s the only time we’re really alive.

 

That’s critical. Talk to me about how did René realize and find his purpose. Was there ever a point where you were searching for the proverbial there and missing the purpose?

I’m always searching for the there. It’s in human nature. I’m very goal-driven and extremely competitive. I’ve learned to hide and temper it, but I am obnoxiously competitive in everything. You just may not know it. If I’m on a speaker panel, you know the things going through my head, even on a docket of speaking. Those are the things that drive us, and that’s okay. We just have to learn how to temper it and learn how to manage that in normal society. In the search, the purpose adjusts. To me, the purpose is about how I align my skill with what I do.

The purpose is also something that you look forward to. It’s not something you look backward on. That’s more of a driver or what some might call the why. The purpose is, “Where am I going with all of this? What’s the end result that I’m trying to get?” What’s fascinating when we talk about purpose is that purpose is also the alignment of values. If I can live a life that is in alignment, congruency, and harmony with my values, I’m purposeful. Here’s the other piece too. I don’t think happiness is the goal either. I don’t think happiness is the pursuit because happiness is something that can be fleeting. It comes and goes. It touches on us.

We’re lucky when it happens, but then it’s gone quickly. That doesn’t mean that we’re miserable or unhappy. I’m not happy all the time, but it doesn’t mean that I’m sad either. They’re not mutually exclusive from each other. That happy moment, like in our book being in the Wall Street Journal bestseller, was awesome. We got it. I was super happy, and then it was like, “Why aren’t we number 1 instead of number 2?” It was those kinds of things, “Why did they use that headshot of that?” All of a sudden, it was over.

In the last months, I’ve got articles and my dream article placements in Forbes, Fast Company, Chief Executive, and Inc. I remember a couple of years ago, I was like, “If I could ever get in there, life would be great,” while you get in there and realize that life is no different. The reward came in the journey of getting there. Can you enjoy that? If you can enjoy that, and you’re living your purpose, meaning if you want to help people and then help people along the way to achieve something, then you’re happy.

Happiness shouldn’t be the goal because it’s fleeting. I believe the purpose of our search should be towards utility, being useful, and being of service and good to the world. Sometimes, to be good for the world and of service to the world means sacrifice and suffering. If you’re suffering for the purpose of helping someone, you don’t mind. If you want to take your shirt off and feel great at the beach, you suffer in the gym first and in the kitchen. If you want to look great at that presentation, that keynote, you’re probably going to suffer in the practice for a while.

If you’re getting ready for a fight, you’re going to suffer in the gym and practice until that fight comes, so you can claim that victory that’s fleeting. Most of life is a suffering process. In suffering, I’m not talking about sobbing. It’s difficult and that’s okay. It’s okay that some of the stuff sucks. I tell this to my kids. I said, “Here’s your challenge. Are you willing to do the things that most are unwilling to do? If you are, soon will come a time that you’re able to do things that others are unable to do.” That’s the drive. That’s fun.

 

Purpose is also the alignment of values. Click To Tweet

 

David Goggins has made a whole brand around chasing suffering and pain because most of life is that. You can learn to enjoy the pain and find growth in it. Growth is painful in any way you look at it. I partnered with the cofounder of the NeuroLeadership Institute. He’s also the head and CEO of a business school called CIMBA in Italy, partnered with the University of Iowa. He has a bike. That bike is called the backward bike. It’s the opposite bike. When you turn right on the bike, it goes left. When you turn left, it goes right. It is a mind melt.

It is virtually impossible to ride because your brain is wired for the opposite. We forget how many things are involved in balance. We take it for granted. Imagine if every step we took was backward and forward. It would mess with you. People can’t ride this bike, and he bets all the time, “€1,000, can you ride this?” and they all fail.

What’s interesting is the frustration that goes over. He’s so frustrated with trying to ride this thing. After the max frustration, he flips a switch, and it goes back to normal. You watch the smiles, laughter, and the sense of relief, which in essence, the body’s rewarding you for going back to an old way of behaving. The suffering is the growth. When you’re in pain and are frustrated and everything, you are growing. Your neurons were changing.

You’re experiencing new things. Your brain is not rewarding you for that. Your brain is rewarding you for not changing. For change, growth, getting better improvement, living an elevated life, all of those things and that extraordinary life are going to require pain and suffering. You have to reframe that for yourself. Maybe that’s the purpose, and maybe that’s okay.

One of your major focus areas is neuroscience. You touched on it and the brain. That’s a lot deeper than a lot of people who are in your space go with coaching, leadership, and influence. I want to unpack that because it’s very special. It’s unique. How did you get into that arena? How did you find out these things and start to research the neuroscience behind how our brain works and why we’re driven to make the decisions that we are?

Many years ago, my mother asked me to look around a room. She said, “René, tell me what everybody here has in common.” I looked around. I was trying to figure it out, like skin color, background, what they were wearing, and what they were studying. I couldn’t figure it out. She said, “They all have a brain. If you can understand how people’s brain works, everything becomes easier.”

That inspired me to go to school for behavioral neuroscience. I loved psychology, but I wanted to understand the brain specifically. When I made that connection, I started realizing that I didn’t have a passion for research. I had a passion for the application and how to put the research into the application.

 

FUEL 48 | Amplify Influence
Amplify Influence: Those that have healthy dopamine systems are very successful because they’re rewarded for the pursuit of something.

 

Looking at applied science, the researchers were tenured on how many articles they could publish. I’d be behind them saying, “Let’s pull that article off the shelf. What does this mean to sales? What does this mean to leadership, communication, and conflict resolution?” You name it. We started realizing that there are so many cool applications. The value that made me unique was I was able to bridge the gap between science and its application to specific business problems.

That is a huge differentiator for many people that are out there. In my limited experience with the two, it’s almost like the two are completely isolated. You have the research, and everyone has all the science, but you have this sales world and business world. The two don’t collide very often. That’s what is intriguing about your approach to influence and leadership.

Look at how technology is built. It’s built on hardware. Hardware is a motherboard, bus, keyboard, mouse, and screen. That hardware functions through electrical engineering 1s and 0s, binary. It’s a burst of electricity. It speaks a language, but I don’t understand binary code. Steve Jobs and Bill Gates come along and go, “Let’s make something that speaks a little bit better.” They built operating systems, which were Windows and Mac at the time. You’ve got two operating systems that speak to hardware. We don’t speak to operating systems.

Operating systems allow you to use a mouse and click on things, but the value of the computer isn’t in the operating system. The value of the computer for us is in its applications. That’s why we have all these apps on our phones because we buy the app. The phone is a portal to an app. It’s a platform that an app stands up.

Neuroscience is the platform, and the application is what people buy. People don’t understand the difference between a platform and an application in their business. What’s the platform of their business? What’s the platform of their understanding? What’s the system or model from which they work? What does it mean to me? What’s the application of all of that? That’s where the value is derived.

How can someone reading start to find out what the application is for them and tap into some of these principles?

Sometimes it’s an application of philosophy. If you’re an accountant, general accounting principles would be your application. That would be your platform. The application extension would be QuickBooks. If you’re a performance coach, maybe your foundation for your platform might be mindfulness, diet, and movement so that then, later on, you can run faster, which would be an application. Maybe you can have more energy throughout the day, and you’re going to be stronger.

 

Happiness shouldn't be the goal because it's fleeting. The purpose of our search should be towards utility, being useful, and being of service and good to the world. Click To Tweet

 

There’s a mindset component, which is the foundation and the platform that they choose to stand on. What’s the value of a strong mindset? It’s, “I’ve got more energy throughout the day. I’m sharper in my presentation skills. I can close more deals. I’m much more of value to my clients. I have more energy for my family after the workday.” Those are applications. There are features and benefits in conversation, too, just in a different way.

As you started to learn all this, how did it have an impact on your life? Once you started, did you discover this stuff and say, “Let me implement it and see where it gets?” Was it a journey of both things happening at the same time?

It’s a continual journey of learning and figuring it out, testing ideas. One of the reasons I love podcasts is because it forces you to articulate what you’re thinking. I’m always philosophizing about this stuff. I’m always asking myself tough questions, questioning what I believe in, and seeing if my beliefs withstand scrutiny. That’s a good thing. We are, in this world, starting to shun scrutiny, but scrutiny is a good thing.

We have to put ideas to the test of tough questions and see what survives and what lasts. If your idea doesn’t last, then people take it personally. It’s not personal. Maybe the idea wasn’t strong, but then how do we make the idea better? All of a sudden, some people throw out the whole idea. No, maybe just a portion of it. Maybe you need to sit with it a little bit longer.

The beauty of experience and the wisdom that comes through time and experience in doing things is you get a chance to learn what works and what doesn’t work. You create a humility around that and realize how often you were wrong about things and how many assumptions that were incorrect. You start being much more inquisitive and curious because there’s probably a lot more that you don’t know. Curiosity is the value.

Here’s one of the things in watching one of your keynotes that were extremely powerful. We live in this world of social media. If Chris wants to put out there something that he believes in and is passionate about, all of Chris’s supporters, family, friends, and inner circle start to comment on that and say, “Chris, that’s great.”

We get this false sense of the reality of, “Everybody’s agreeing with me. I must be right.” What you touched on, which is what I took away from that snippet of the keynote that I watched, was, “How do we take the people that don’t agree with Chris and don’t follow the same path and journey as me? How do we convert them in a way that is meaningful?” When I watched that, I said, “That’s the secret sauce.” It’s not about getting all my supporters to give me a high five.

 

FUEL 48 | Amplify Influence
Amplify Influence: Real influence and leadership would be the ability to spark an idea in the mind of the opposition so that they look at that and go, “I’ve never, ever thought about it that way.”

 

It’s easy to lead when times are good. It’s easy to post on Facebook what you believe and watch all your supporters run to your rescue and say, “You’re awesome.” You put your political beliefs up on Facebook, and you’re going to offend 50% of your audience, who then will hate you, but other people will come with you, but no influence happens. Real influence and leadership, in that case, would be the ability to spark an idea in the mind of the opposition so that they look at that and go, “I’ve never, ever thought about it that way.”

If you get somebody to rethink something, that is powerful because of what it took to get there. You had to have created so much trust and communicated so much value that you’re making them question what they believe and their own reality. That is so powerful and such a sacred skillset that I don’t think people realize the power of that. We all want that, but sometimes we feel entitled to get people to listen. We’re not entitled to that. We have to earn it.

On a lower level, if you’re not aware, you end up becoming defensive and argumentative. When I listen to what you say, I’m like, “There are very few people that can get people to question their own beliefs and change them.” That’s like moving mountains to me, especially in a world of social media where you put whatever it is out there, “René likes vanilla ice cream.” You’re going to have 50% of the people that said, “Chocolate is the way to go. René, you’re crazy.”

If you can make that change as opposed to making it an argument or a confrontation, that is true influence and leadership. That little snippet was such a mind shift and for me saying, “That’s influence and leadership. That’s why René’s book is a bestseller, Amplify Your Influence.” These principles and philosophies all went into the book.

Every one of them is in there. The book is designed to help people. Whether they can’t come to the actual course, they can read the book and self-guide themselves through it. The idea is to explore their story, understand the applied science of influence and leadership, create self-awareness, know what their origin stories are, learn how to manage and deal with stress. Also, look at how we develop strong key messages and learn the secrets of influencers, which are things like tie-downs and then strategy in the conversation.

It’s all backed with the right brain research at the right time to give a foundation to the topics and the concepts. It’s one very interesting read where you couldn’t put it down. The big feedback we get is that once they picked it up, they couldn’t put it down, which we loved. That was the goal. We also want it to be a reference guide, so we’ve spent a lot of time, energy, and money on creating a very powerful index. You can search the book based on the index. If you want to learn about tie-downs, self-awareness, and understand that piece, you can go to Self-Awareness in the back and they’ll tell you all the pages we talked about self-awareness. It’s cool.

It’s a little bit of a new age Cliffs Notes.

 

We have to put ideas to the test of tough questions and see what survives and what lasts. Click To Tweet

 

It’s more like the old-school Google. It’s a backward thing. There are the page numbers. The index was powerful. That’s what the book was written about.

For yourself, as you’re up there on stage and doing these big keynotes, let’s talk about that. What are some of the audiences in the size of these keynotes? I’ve seen you on some big stages.

It’s anywhere from a small of ten, which we do all the time, which are my AMPLIFII courses. Those are more private events than keynotes. It all depends.

Is that your true passion? Is it being able to see all of the stuff that you do? Having a best seller and knowing that you’re making a difference, and having these events, whether it’s tens or thousands of people listening to you, how does it feel to know that you’re making a difference? It’s because you are if your book’s a bestseller and if these people are showing up at these events. How does that feel to know that you’re making a difference?

The gift of hearing someone’s story and what they’ve been able to do with the information is the fulfillment of purpose. It’s hard to describe the feeling, but it’s one that I will never take for granted. A friend of mine writes at Friday Focus every week. He’s a client of mine. I looked at it and read it every week. He talked about the book in it, and I was blown away. There’s something they found valuable. I was looking at the opposite of influence. You tell a joke, and no one laughs. You sell a product, and no one buys. You cast a vision, and no one follows. You feel insignificant because you have no impact.

If you can tell a joke, and people laugh, sell a product, and people buy, you cast a vision and people follow, you feel significant because you have an impact. The skill of influence helps people feel significant in the world. In another way of saying that, they can live their purpose. Part of the process is helping them find it first. It’s hard to hit a target you can’t see or have identified.

All of this stuff, as we talked about prior to the show, I love it. It’s how to take your life, business, relationship, or whatever it is to the next level, investing the time, the dollars, and the hard work. It’s the sacrifice and the pain that goes through it. You hit the nail on the head when you said, “You have to enjoy it and embrace that pain.” Many of us, myself included, there are times when you’re grinding and working so hard and everything is so hard. Things don’t go your way, and you’re just trying to get to that place where it’s all going to be better and feel okay.

Embrace the suck. That’s powerful. I hope that people reading that are trying to achieve great things, make a difference, and have influence can take away from this. Enjoy the journey along the way. As you and I sit here and rattle off dates and things, it goes by so fast. You’re like, “Many years ago on this.” I have two beautiful daughters. I’m about to blink, and one’s going off to college. I’m like, “How did this happen?” That’s a whole other show. It’s just like, “How did this happen?”

There’s a lot of time along the way where I can think, especially early on when I was so lost in the grind and the suck and getting it done, that I missed some things. I look back and I’m so grateful that I connected with amazing people in my life that showed me how to live a balanced life and not go all-in on just one area of life. As we wrap up, as we talk about these things, how important is work-life balance? Do you have a good work-life balance?

I don’t think that’s the goal either. I don’t think anything big has ever been accomplished with balance. Think of every goal that you’ve ever achieved, something big where you balanced. In this pursuit, sometimes, we’re out of balance to get there. The goal can be harmony and integration. I can be unbalanced yet harmonious. You have an agreement with the people around you that, “Maybe I got to work a little harder for the achievement of this.” They go, “You do that. I’ll do this.” It will be a little unbalanced, but then you get there and are like, “Okay.”

It’s how I integrate the things in my life that gives me purpose and be like, “You worked sixteen hours today.” I’m like, “Were you awake for sixteen hours?” It’s like, “Yeah,” so was I. I was doing something I loved. I don’t feel any more tired. Sometimes I’m tired, but that’s okay. To reach the end of your day and feel like you did something of a hard day’s work, you rest well. That doesn’t mean you can’t take vacations. I’m not saying that. I want to reach the end of the day knowing that I left it on the table. I want to get to the end of my workout exhausted, like I just gave everything I had. Why not approach life with that intensity?

When you approach life with that intensity, you’re going to achieve more. You’re going to do bigger things. You’re going to accomplish other things. You’re going to set yourself apart from those that ho-hum and baby-step their way through things. Not everybody wants to do that, but I’ll tell you this. I don’t know a human that doesn’t want to reach their potential. It is part of our nature to reach our potential. Those who don’t might be lying to themselves unintentionally because I’ve never met a human who did something extraordinary and was upset about it. Maybe we just don’t know what we’re capable of. Balance is not my goal. Integration and harmony are.

That’s a different perspective, that integration and harmony. I love it. As you think of a great thing to achieve, you’re right. It’s sitting here at this moment. I can’t think of, “I did this,” and I had this perfect balance. This has been so great. It’s an honor to have you on the show. We’re going to wrap up with a couple of quick questions because we want to make sure that people leave here with some actionable steps that they can take. If I can hit you with a couple of little rapid-fire things on the spot here, what is one thing that somebody is reading this that they can do to amplify their influence?

Self-awareness is everything to me. It was our first chapter. The reason I start with self-awareness is because if you don’t know where you start and where you’re at, if you’re a fidgety speaker, even through this presentation, I’ve had an itch on my nose and it’s driving me crazy because I know it’s going to look horrible. I’m trying to itch this nose because I got burned. It’s the tip you saw that was burning the top of my head. It’s knowing those self-aware quirks. The way you build self-awareness is to record yourself. Here’s what I would do. Record a presentation. Let’s say record five of them, but then watch it first in no volume. What do you see?

 

When you approach life with intensity, you're going to achieve more and do bigger things. Click To Tweet

 

Do you see the quirks? Are you always fidgeting? Are you playing with a pen? Do you have a knee that’s constantly twitching? Do you make funny faces? Are you digging in your ear? What are you doing? You don’t even hear the content. Listen to it and watch it again, but listen to the audio-only. How does that sound? How’s your voice? Are you pacing? Do you keep my attention? Are you descriptive in painting pictures with your words? Are you just speeding through? What are all the things?

Lastly, transcribe it. Take a yellow or red highlighter and highlight every crutch word, like uhms, uhs, likes, and you know that doesn’t add value to the sentence where you should have pauses. Visually look at that, and you’ll be shocked at how many you do. I would start with recording yourself because once you start recording yourself, you move from unconscious incompetence to now conscious incompetence, where you didn’t know that you suck at something. Now I know I suck at it.

It’s almost like stepping on the scale. You don’t know where you need to get to until you step on the scale. René, thanks so much. I got one last question. We have René’s book, Amplify Your Influence. It’s a bestseller. Pick it up on Amazon or everywhere where you can grab a book these days. Outside of your book, what was one book that had an impact on your life that you’d like to share with our readers that they should pick up and read?

I always ask people for a category in terms of what they want to learn. I can do that or I can just tell you one that comes to mind for me. One that comes to mind me is a book called Let’s Get Real or Let’s Not Play by Mahan Khalsa. He’s a professor at Harvard. He teaches how to sell high-end technology solutions.

As a consultant, high-end technology and consulting sales are very similar, but he teaches you the reality of higher ticket sales and the complex sales process in a way that helps you build value and it builds a foundation of integrity through the process. It is the most transformative sales book I’ve ever read for myself. I would listen to the audio as well. Read the book, but when you listen to him describe the concepts, it’s fascinating. You’re going to get annoyed with his voice at first, but then it starts to dawn on you how brilliant he is.

Thank you so much for sharing that. That’s a new one. I haven’t heard of that. One of the things I love about the show is all of the nuggets that I selfishly get to take away as we share this with all the readers. René, thank you so much for taking the time to jump on the show. If people want to learn more and connect with you, how can they find and connect with René?

One is following me on Instagram at @SeeReneSpeak. That is for sure. Our website is MeetRene.com. It will have a little pop-up. Sign up for the newsletter. The newsletter is free. You get free videos and an influence tool every single week. We’re putting some cool stuff out there. The podcast is free. You can go to the podcast. It’s THE NEURO SIDE OF INFLUENCE AND LEADERSHIP. Those are all the stuff you can find on MeetRene.com. For those who want to come and attend one of the courses, take a look at dates and see what works and what city works for you too. We’ve got a lot of different ways that we can serve and help people.

René, thank you again, and thank you for everything you do for being a leader and influencer and making a difference in the world. What we love to do here on the show is to talk to the leaders and influencers. It has been an honor and a privilege to get to spend some time with you.

Honor has been mine. It’s people like you that give us platforms to talk about this stuff. The gratitude is all mine. Thank you, Chris.

Thank you, René. For everyone reading, if you got something out of this, do us a favor. Share this on social. Spread the word. Get it out there. If you’re on iTunes, give us a five-star rating. On that note, we’re out.

 

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 About René Rodriguez

FUEL 48 | Amplify InfluenceConsidered by many as the leading authority on leadership and influence, Rene Rodriguez is a best-selling author, keynote speaker, leadership advisor, and transformational speaker coach. For the last 27 years, René has been researching and applying behavioral neuroscience to solve some of the toughest challenges in leadership, sales, and change.

As an entrepreneur and CEO of multiple companies, Rene integrates a practical business approach that inspires his audiences to take action. Through his keynote, boot camps, workshops and proprietary AmplifiiTM course, he helps us own our backstory to build the frame for not only our unique value propositions but also a beautiful picture of life.

His audiences describe him as “powerful”, “thought-provoking”, and “authentic”. They say things like, “you could hear a pin drop as everyone was so captivated.”

The result: greater influence, personal transformation, and immediate results in business and life by engaging with courage and grace. His Best Selling book AMPLIFY YOUR INFLUENCE can be found on Amazon and all major retailers.

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